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Our Story
The Heart Behind Senior Care Relations
Senior Care Relations was founded after recognizing a major challenge facing seniors and their families. Many people do not fully understand the differences between assisted living, independent living, memory care and nursing homes. Families often feel overwhelmed, unsure where to start and confused by the many options available to them.
While working inside senior living communities, we witnessed families trying to navigate this process alone. They were calling multiple communities, repeating their loved one’s story over and over, trying to compare services, care levels and pricing with little guidance. It quickly became clear that people needed more support. They needed someone who understood the industry, who could explain their options and who could walk them through the process in a clear and compassionate way.
Senior Care Relations was created to meet that need. Our goal has always been to serve as a trusted resource for seniors and their families, offering clarity during a time that often feels stressful or uncertain. We believe no one should have to navigate senior living on their own. Families deserve access to accurate information, thoughtful recommendations and a partner who can guide them step by step.
We also believe senior living can transform lives. With the right support, seniors can regain independence, build meaningful connections and thrive in a safe and nurturing environment. Families can breathe easier, knowing their loved one is supported, and they can return to enjoying quality time together instead of feeling overwhelmed by caregiving responsibilities.
As Senior Care Relations continues to grow, our commitment remains the same. We are here to provide education, guidance and compassionate support to every family we serve.
Our mission is to educate and assist individuals exploring senior living options for themselves or a loved one, making the transition into a community a positive and informed experience.
our team
About Peter Hayes
Founder & President, Senior Care Relations
Peter Hayes is the founder and president of Senior Care Relations, proudly serving individuals and families across the New River Valley, Roanoke Valley, and surrounding areas. With over 12 years of experience in senior care, Peter offers a deep understanding of the care continuum and a genuine commitment to helping families make confident, informed decisions.
After earning his Bachelor’s Degree in Business Administration with a focus in marketing from Radford University, Peter began his career managing a small, private assisted living community. He later earned licensure as both an assisted living administrator and a nursing home administrator, which opened the door to more advanced leadership opportunities.
Peter has gone on to oversee large senior living communities serving hundreds of residents across multiple levels of care, including assisted living, memory care, and long-term care. His hands-on experience leading complex care organizations sets him apart in the senior advising space, bringing a level of operational insight and firsthand knowledge that families can truly rely on.
His deep familiarity with local senior living communities and the broader care landscape allows him to offer highly personalized guidance. He understands how overwhelming the options can be and works closely with each client to find the right fit based on individual needs and preferences.
Peter lives in the New River Valley with his wife and their five children, who range from elementary to high school. He enjoys being present in their lives, spending time with family and friends, and seeking out opportunities to grow and give back to others.
Ready to get started? Visit our Senior Care Options page to explore services, or contact us to schedule a one-on-one consultation with Peter.
mission, vision & values
Mission: Our mission is to educate and assist individuals exploring senior living options for themselves or a loved one, making the transition into a community a positive and informed experience.
Vision: Our vision is to be a trusted guide and compassionate partner for individuals and families navigating senior living.
We envision a world where no one has to face this transition alone — where every person feels informed, supported, and confident in their choices.
We are committed to making senior care decisions clearer, easier, and more personal — with empathy, honesty, and a heart for service.
Values: We value people above all.
We believe that God has entrusted us with the opportunity to serve others using our knowledge, compassion, and skills. It is our calling to care for individuals and families with grace, love, and integrity.
We are committed to creating meaningful experiences and building lasting relationships with those we serve and work alongside. We strive to make every interaction memorable — guided by empathy, honesty, and a heart for service.
We show up with a spirit of compassion, a sense of joy, and deep respect for the dignity and purpose of every person — honoring each stage of life with care and humility.