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Peter Hayes is the founder and president of Senior Care Relations, proudly serving individuals and families across the New River Valley, Roanoke Valley, and surrounding areas. With over 12 years of experience in senior care, Peter offers a deep understanding of the care continuum and a genuine commitment to helping families make confident, informed decisions.
After earning his Bachelor’s Degree in Business Administration with a focus in marketing from Radford University, Peter began his career managing a small, private assisted living community. He later earned licensure as both an assisted living administrator and a nursing home administrator, which opened the door to more advanced leadership opportunities.
Peter has gone on to oversee large senior living communities serving hundreds of residents across multiple levels of care, including assisted living, memory care, and long-term care. His hands-on experience leading complex care organizations sets him apart in the senior advising space, bringing a level of operational insight and firsthand knowledge that families can truly rely on.
His deep familiarity with local senior living communities and the broader care landscape allows him to offer highly personalized guidance. He understands how overwhelming the options can be and works closely with each client to find the right fit based on individual needs and preferences.
Peter lives in the New River Valley with his wife and their five children, who range from elementary to high school. He enjoys being present in their lives, spending time with family and friends, and seeking out opportunities to grow and give back to others.
Ready to get started? Visit our Senior Care Options page to explore services, or contact us to schedule a one-on-one consultation with Peter.